Building the Brands of Tomorrow, Today.
A modern holding company launching solution driven eCommerce brands for the long term.
Mission & Principles
A disciplined approach to selecting, launching, and scaling direct to consumer brands. Efficiencies compound across the portfolio to create lasting enterprise value.
Discipline
Capital, time, and talent are deployed with precision. Every brand must meet performance thresholds to continue receiving investment.
Design
A distinct visual and product identity is non-negotiable. Form and function align to create lasting consumer affinity.
Durability
Brands are built for sustained demand, recurring purchase behavior, and long-term enterprise value rather than momentary trends.
Brand Roster
A curated lineup of owned consumer brands.
eCommerce focused growth agency working with over 600 brands worldwide.
Founded in 2018 | Exited 2025
Precision eyewear that treats light as input, rhythm as structure, and performance as the outcome.
Founded in 2025
Tennis art that honors the court as culture, architecture, and memory.
Founded in 2024
A science driven wellness brand creating precision red and near-infrared light therapy devices designed to support daily recovery, cellular function, and long-term vitality.
Founded in 2026
Avra Mama maternity legging is designed to support your body, adapt as you grow, and keep you comfortable through every stage of pregnancy.
Founded in 2026
Active development underway. Public launch to follow.
Launch Timing: Jan 2026
Active development underway. Public launch to follow.
Launch Timing: Feb 2026
Active development underway. Public launch to follow.
Launch Timing: March 2026
Active development underway. Public launch to follow.
Launch Timing: April 2026
Founders Note
Miz Commerce was founded by Daniel Mizrahi after a decade building and scaling brands at the highest level. Having worked with over 600 of the world’s leading companies, Daniel saw firsthand what compounds in brand building and what breaks.
